What it is:

The look of a lipstick meets the feel of a balm for our most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients, it's the ultimate swipe and go formula. Paraben-free; phthalate-free; sulfate-free; sulfite-free; gluten-free

Why it's different: Rich in Vitamins E and C and beeswax, the balmy formula glides on comfortably with a satin matte finish that leaves lips hydrated and kissably soft.

Plus, it won't feather or fade for crush-worthy color that lasts all day.

How To Use:

Just swipe, love and go. One swipe delivers a blotted-down look. Layer two or three more swipes for more intense color payoff.